Three Types of Video Posts for Effective Marketing Strategy

Company: Lakewood – WEICHERT, REALTORS® – Premier Properties

1) Home Buyer Advice – People are conducting research now more than ever throughout the home buying process. The rise in technology and resources has  turned the common man/woman to become efficient researchers. Attract first time home buyers and sellers by posting informational content about the buying process. Establishing yourself as the industry expert shows you have the insight and compassion to service the people you work with. Give potential buyers the information they’re looking for to build brand trust and credibility.

Real Estate Broker Jessica Edwards shares first-time buyer advice in this episode of her Vlog Series.

2) Community – One of the biggest deciding factors for home buyers is the community. Knowing where the best places to grab a bite, go to the gym, local parks etc., will help buyers get a better impression of the city’s culture. Create a short promotional style video to highlight the businesses and hot spots in the community. This provides an opportunity to collaborate with local businesses and promote each others services.

Lyon Real Estate’s community video highlights the history, culture and fun facts of living in Sacramento, CA.

3) Home Tour Promo – Promotional videos can showcase the features and benefits of a new listing home. With most real estate agents settling with just their listing photos, creating a video will set you apart from the rest the competition. A short narrative, high-quality production and a nice background instrumental will inspire buyers to connect for an in-person tour. 

SquawkBox Media Video Tour uses creative videography  promoting a home in Shoreline, WA.

Real Estate agents are constantly adapting to the digital society. It seems every time you turn around a new software emerges and there are new techniques for better marketing. Use these video styles to establish yourselves as the industry leaders and give your audience the value that will have them knocking your door for more!


Edwards, J. (2013, May 16). First Time Buyer Tips & Advice. Retrieved February 05, 2016, from
Downtown Sacramento Community Video – Lyon Real Estate. (2015, November 16). Retrieved February 05, 2016, from
Leonard Schiffman Homes – Shoreline, Washington – SquawkBox Media Real Estate Video Tour Seattle. (2012, March 29). Retrieved February 05, 2016, from

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