1. Lead Magnet – “Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.”
The most common form of a lead magnet is an e-book; an informative document in PDF format. Usually offering industry insight and tailored to a specific niche. Lead Magnets add value to their audience through informing, establishing themselves as industry experts and collecting information such as emails to build their email list.
Identify a problem within your niche. Know the solution? Break it down into steps. Write a rough draft, rewrite and find a designer to create a cover for your e-book. Post it on social feeds and use it to promote your website, your business, and services.
2. Referral Marketing – “Referral marketing is spreading the word about a product or service through a business’ existing customers, rather than traditional advertising.”
It’s encouraging your best customers to tell their friends and family about you, and offering an incentive. Reviews and social proof from others, let alone close friends have the most influence when it comes to driving new people to your services. Choose a referral program that turns customers into brand advocates. Customers can use a code to refer their loved ones to our products and get rewarded for it!
On the bottom of the site, there will be a link to our referral program like this…
Incentives can include discounts, gift cards, and special offers. Referral programs introduce your business to new audiences, reward current customers and drive traffic to your website. It’s a win-win-win!
Browse around for Referral Softwares like Ambassador to get you started.
3. Amazon Affiliate – “Affiliate marketing is a revenue-sharing venture between a website owner and an online merchant.”
Affiliate marketing can come in the form of blasting advertisements on your site, but depending on the incentive and how much traffic your website generates this may not be a viable route. You may only get 1-2 clicks the whole month and if you do your potentially leading your customers away from your business and to someone else’s.
Ads are also just plain tacky. I have my blinders on when it comes to these irrelevant ads. A better solution is using Amazon Affiliate to promote products YOU use and endorse. Use blogs or videos to review products and post the Amazon Affiliate link to the particular product. Post your reviews on every social platform you use to bring traffic back to your site.
“Writing for other websites within your chosen niche will help you build authority, and it’ll help you build backlinks. Backlinks from important websites will bring people directly to your site. At that point, you could advertise your specific goals and bring them into your campaign.”
4. Membership Sites – Also known as subscriptions. Membership sites offer content, and people pay for it. These types of sites are ubiquitous in the personal development industry. Thought leaders offer premium content exclusively for site members. This can be exclusive events, advice, industry insights and products.